Search Engine Optimization (SEO): Search engines thrive on it, and finding information on the internet in an organized fashion depends on it.
Businesses are established whose purpose in the economy is to make sure their clients are at the top of searches, so possible customers can pay them a visit and possibly do business. The more traffic a site gets, the more likely someone who visits will help the company’s revenue.
In similar terms, companies with similar business will have something like this video made by Base OneSearch, a search marketing company: SEO WARS. (To all you SEO geeks, that video is worth a watch.) A business will hire a search marketing company to generate text ads and build links everywhere to where the site’s PR will rocket it to the top of the most popular searches. This is the power of SEO.